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FTC Disclosure

On December 1, 2009, the Federal Trade Commission (FTC) updated their guide concerning the use of endorsements and testimonials in Advertising. Most notably, these regulations apply to website owners who receive payments for endorsements and to those who accept free or discounted products and services.
The links below provide more information that we highly recommend reading:
FTC Blogger Regulations: Background and Checklist Included – In this blog post, we cover in-depth details about the regulations, provides a checklist for creating and providing a disclosure and include five examples for your convenience.
FTC Publishes Final Guides Governing Endorsements, Testimonials – the FTC’s official release explaining the new revisions that were added around endorsements and advertisements.
FTC Guidelines Concerning the Use of Endorsements and Testimonials in Advertising – This PDF file contains the FTC's actual guidelines. The disclosure section starts at § 255.5 on Page 53133.

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